My inclusion in this article is just an example of something I've always believed in: things happen for a reason.
When I was promoted to Manager of Social Media at the agency I work at at the beginning of March, we sent out a press release about my new position and responsibilities. One of the publications we sent the release to was PR Week, which, although no longer a weekly publication, is still the industry-leader when it comes to sharing PR stories from around the country.
A writer with their staff contacted me at work one day in late-March to ask me if I was interested in participating in their Master Class panel feature on Social Media for the May issue. The first thought that came to mind (besides yes) was - timing is everything. If my title hadn't changed when it did, I may have never gotten this opportunity.
The essential question the reporter asked me was, "How do you best incorporate offline experiences into social media strategy?"
Due to copyright restrictions, while I can't share the content of the story publicly (subscribers to the magazine can access the article in print and online), I will say this: anytime you can engage people online and build value offline, you're doing things the right way.
When the article was released on May 3, I discovered for the first time who the other four panelists were. To be featured in an article with people who have large social media followings like Todd Defren (@tdefren) and Chad Latz (@chadlatz) is something I will remember for a long time.
As I begin my 3rd month in my new role, I'm so excited of what's to come over the next 8 1/2 years and beyond. Hopefully, the highs will continue to exceed the lows.
